Each of us has the capacity for greatness. So what is it that's stopping us from reaching our true potential? The answer: too much interference.

Most people who want to get better - at negotiating with clients, delivering presentations, hitting golf shots, or any field of endeavour - seek out new information. They read a book, go on a course, employ an expert tutor. But as Alan Fine has learned from many years of coaching athletes and business people, this 'outside-in' approach often doesn't produce the results people want. Too much information creates interference that can actually get in the way of top performance.

Fortunately, there is a better way. Fine has developed and honed a unique 'inside-out' approach to performance improvement that is not about gaining new knowledge, but instead about using the knowledge you already have.

Through a simple four-step process, Fine shows how to remove the obstacle that get in the way of applying your existing skills to unlock your natural potential. No maater who you are or what you do, this book will help you get better.