Strategy and the Fat Smoker by David Maister for two things: helping me realise that creating a resolve in a group to take action is more important than merely creating insights into what should be done; and putting me on to the weight-loss analogy as a way of talking about facilitating change in a business context. I've put both ideas into practice. First, I've recognised that our storytelling work is an important way to create resolve in a change initiative, such as developing a knowledge strategy. Second, we have incorporated the weight-loss analogy in our workshops and seminars to help people to think more deeply about what's required for people to change.