This book is the original, classic text by H. Igor Ansoff, the pioneer and 'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success.

This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today a key work on strategy.