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Strategic Management Thinking Analysis Action

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Strategic Management Thinking Analysis Action
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Details
Author Hubbard, Graham & Beamish, Paul
ISBN 9781442528680
Year Published 2010
Edition 4th
Publisher Pearson
Binding Type Soft Cover
Our Price: $112.95 (including GST)
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$101.66
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Description

Renowned for its comprehensive, rigorous and case-rich approach, Strategic Management trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy.The text is theoretically strong, covering all theories and major research, while integrating strategy concepts that are comprehensible to students without practical experience. High quality cases from Australian and international sources bring the subject matter to life. It is written with practical usage in mind, with the unifying and integrated theme in the environment-strategy-capability gap analysis model as well as the inclusion of tools, worksheets and templates that can be used in real organisations.