A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. Brands can now be strengthened or destroyed by the use of social media and online networking sites are being used as giant, free focus groups. This book explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain. Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites.