Through as series of examples and anecdotes based on real-life problems, proposal-writing expert Robyn Haydon exposes the truth about how and why most sales proposals strike out.
This book is a must-read for anyone whose job directly depends on making sales - whether you're a sales director or manager, a professional salesperson, a business owner, or a solo professional. It's also for people who aren't in "sales", but who need to contribute to proposals on behalf of their business or organisation.