From cocktail parties to industry conferences, association meetings, and even unexpected run-ins on the street, this book has all the tools you need to feel comfortable striking up a conversation, steering it in the right direction, and following up effectively. Whether you're looking for a promotion, considering a career change, or just hoping to update that rolodex for a rainy day, this handy resource has you covered--including new-media tactics such as e-mail etiquette, rules for social networking, and the proper way to leave a blog comment.