Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when that marketplace changes. This book outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization’s competitive advantage while ensuring buy-in and implementation by every worker, at every level.

It also walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.