This book reveals 47 secrets to help readers maximise their visibility, credibility, uniqueness, authenticity and memorability in the eyes of their customers, employers and prospects.

Ginsberg offers practical lessons for professionals who want to make a name for themselves, such as; how to create an unforgettable personal brand, how to position your value and increase visibility to magnetize more business, and how to facilitate authentic and approachable word of mouth about you, your company and your ideas.