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Good To Great - Why Some Companies Make The Leap And Others Dont

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Good To Great - Why Some Companies Make The Leap And Others Dont
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Details
Author Collins, Jim
ISBN 9780712676090
Year Published 2001
Publisher Century
Binding Type Hard Cover
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Description

Good to Great explores a whole new concept, backed by the same research standards that caused Built to Last to have such lasting impact. In 1996, Jim Collins and his research team set out to answer one simple question: 'Can a good company become a great company and, if so, how?'