The Harvard Business School Press Pocket Mentor on Executing Innovation claims that 'ideas are not enough' successful innovation requires people to pick up where the creative process leaves off.

These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. This book teaches you how to execute an innovation from start to finish: Develop a vision statement that stands up to evaluation criteria; build a strong business case to the stakeholders who will be affected; manage both explicit and hidden resistance to change; and sustain the passion around your idea and keeping its momentum going.