Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?

This book includes 10 building blocks, 30 practical tools, and 50 inspirational stories from Amazon to Banyan Tree, Quintessentially to Zipcars and explores 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson.

The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves, and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?