This is a great source for you and everyone in your organisation to learn how to generate new ideas when solving problems, developing new products, and improving business processes. It is designed for you to use as a quick and convenient reference guide on the job and will help you put your finger on any creativity tool within seconds. Innovative organisations have come to realise that every person needs to contribute his or her experience and creativity. However, some people have more fully developed their ability to piece ideas together creatively and to communicate them easily, this book will be of great assistance to bring out everyone's natural creativity.