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Creating Breakthrough Products - Innovation From Product Planning To Program Approval

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Creating Breakthrough Products - Innovation From Product Planning To Program Approval
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Details
Author Cagan, Jonathan & Vogel, Craig M.
ISBN 9780132618625
Year Published 2011
Publisher Pearson
Binding Type Soft Cover
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Description

Creating Breakthrough Products identifies the key factors associated with successful innovation, and presents a revolutionary approach to building products that redefine markets -- or even create new ones.