Browse the shelves in the marketing section of your local bookshop. You will be inundated with jargon-packed titles bearing grandiose promises about bottom lines. Cath Sutherland knows there is more to business than profit margin. In Creating Brand Energy, she invites the reader into a more meaningful conversation about business and brands; one that explores who you are, what you stand for and why you are here.

In a word, this book is about connection. Introducing her innovative Brand Creation Model, Cath takes businesses through a process of connecting with their Purpose, Values, Personality, Product and Global Vision - all the while showing you how to build "Brand Energy" that is authentic and attracts relationships that are reciprocal and meaningful.