The Complete Idiot's Guide® to Starting a Web-Based Business teaches aspiring web entrepreneurs everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. Specific coverage includes:

•Understanding different online business models and their corresponding revenue streams.
•Selecting and registering a domain name.
•Creating a website around the expected user experience.
•Choosing among various web hosting options.
•Accepting payments and fulfilling orders.
•Generating website traffic.
•Converting clicks into customers.
•Building and maintaining customer relationships
•Using accounting tools.
•Tracking success with website analytics.