Communication Counts differentiates itself from other books on communication, presentation, and media relations because it directly confronts the biggest challenges facing anyone who needs to communicate anything today: listeners' time constraints and distractions. Written by renowned communications expert Mary Civiello, this detailed book offers a unique modular approach that will enable you to say what you need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation.