Not a day goes by without another article in a prestigious journal or newspaper about the importance of innovation. They all focus at the macro level with a few crumbs thrown to the people who are actually expected to innovate. An organization is innovative only because, at its core, all innovation is personal. That's why this book is about changing the focus from the abstract and the strategic to the personal and practical. Innovation is about you, and how you decide to understand it and use it will lead to a rich and productive life.