Effective decision making is essential to the future success of every business. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous. This book looks at the whole process of strategic decision making: the forces that influence decision-makers, the traps they fall into, the times when a rational approach to decision making is required and those when intuition is needed, the techniques that can help managers reach a strategically sound decision, and the questions they should ask themselves before coming to a decision. By looking at the range of strategic decisions that companies face and the techniques - old and new - that can help, this book provides insights into how to make effective strategic decisions.