aimbooks :: Strategy :: Burning The Ships - Transforming Your Company's Culture Through Intellectual Property Strategy

Burning The Ships - Transforming Your Company's Culture Through Intellectual Property Strategy

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Burning The Ships - Transforming Your Company's Culture Through Intellectual Property Strategy
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Details
Author Phelps, Marshall & Kline, David
ISBN 9780470918210
Year Published 2010
Publisher John Wiley & Sons
Binding Type Soft Cover
Our Price: $22.95 (including GST)
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Description

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.