Explanation and practical application accompany each of the book’s model’s of the five critical dimensions of trust: Competence, Openness and Honesty, Concern for Others, Reliability, and Identification.

Using rich case examples and interviews, the book examines diverse approaches and opportunities for building trust-in peer groups, virtual environments, and with managers/supervisors, and top management. Individual interviews represent diverse organisational positions, responsibilities, perspectives, and geographic locations.