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Blue Ocean Strategy - How To Create Uncontested Market Space And Make The Competition Irrelevent

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Blue Ocean Strategy - How To Create Uncontested Market Space And Make The Competition Irrelevent
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Details
Author Kim, W Chan & Mauborgne, Renee
ISBN 9781591396192
Year Published 2005
Publisher Harvard Business School
Binding Type Hard Cover
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Description

The only way to beat the competition is to stop trying to beat the competition. Instead, focus on creating new and uncontested market space. Growth strategy is hot right now, as executives continue to turn their attention toward growth.