Through narrative lessons and stories, readers will learn how fairness, honesty, empathy, flexibility and mutual problem-solving will take them out of the punishing transactional grind and enable them to achieve sustainable success. By following the simple but powerful five-step GRASP negotiation process and drawing on the lessons at the end of each chapter, readers will find that negotiation becomes positive, exciting and rewarding instead of painful and punishing. Most important, they will see how they personally can profit from the central lesson of the 20th century: the greatest victories come not through fighting battles, but through building alliances.