The Art of War is an ancient classic that remains an international bestselling business self-help manual to this day. Its central message of winning without conflict is as pertinent now as it was 2,500 years ago. The Art of War brings a different way of seeing conflict, transcending the instinctual fight for your life approach. With enough intelligence, it says, a conflict can be prevented from developing into something nasty, or developing at all. It is possible to conquer with a minimum of force and little destruction. Such an outcome we would describe today as win-win, not just defeating a person in an argument (force) but bringing him or her over to our way of thinking.
This deluxe hardback edition also includes an introduction by Tom Butler-Bowdon.