Your company's identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. The AMA Handbook of Business Documents takes the guesswork out of preparing first-class written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create:
- Proposals
- Memos
- E-mails
- Press releases
- Collection letters
- Speeches
- Technical, research and lab reports
- Sales letters- Policies and procedures
- Warning letters
- Announcements
Suited equally to executives, entrepreneurs, managers, and administrative staff, anyone charged with putting a business's intentions into words, The AMA Handbook of Business Documents is a versatile, powerful, and indispensable toolbox.