Meet some of Australia's real-life small and medium business operators and find out how they make it work. Just normal people, who may have come up with a good idea, got sick of working for a boss or were seeking a better balance between work and home. This is a practical, jargon-free and commonsense handbook for those aspiring to sack their boss and go it alone. Perhaps you are already in business, feeling jaded, and in need of some inspiration to go to the next level. Claire Heaney is the editor of the small business supplement `Business Owner' in Australia's largest selling daily newspaper, the Herald Sun; She is in a unique and privileged position. In daily contact with small and medium business operators, almost without fail these micro- entrepreneurs have fascinating stories to share. While the book is directed at small and medium operators, many of the not-for-profit organisations can also benefit from some of the know-how relating to marketing, customer service and building loyalty. 101 Ways to Kickstart Your Business will provide some timely advice.